Building awareness for complex regional pain syndrome one post at a time
Success Story
Reflex Sympathetic Dystrophy Syndrome Association called on The Content Plug to help grow awareness, donations, event attendance, and general support for the non-profit through daily posting and engagement, resulting in growth across all platforms.
The Story
Founded in 1984, the Milford, Connecticut-based non-profit focuses on providing support, education, and hope to all affected by the pain and disability of complex regional pain syndrome (CRPS) in order to drive research to develop better treatments and a cure.
The Goal
Social media was always important to RSDSA, but the organization needed additional attention on the work and research they were completing in order for others to fully understand what CRPS Warriors have to overcome on a daily basis.
The Solution
RSDSA brought in The Content Plug to serve as the organization’s social media manager to assist with content creation, community management, blog posts, increasing engagement, research, and more.
With a strategy focused on organic growth and creating unique, memorable, and relevant content to generate discussion around this important condition, RSDSA is now known and trusted by even more CRPS Warriors across the globe.
The Success
The increase of relevant content year over year resulted in:
- 68% increase in Instagram followers
- 1.5X increase in Facebook engagement
- 22% increase in Twitter link clicks
- 3X increase in Pinterest monthly viewers
“Alexis has been our social media consultant for the last year. She has done a fabulous job and all of our platforms are doing well thanks to her leadership and I really appreciate it.”
Spreading friendship, fun, and fashion to all
Success Story
An Austin influencer known for her success, style, and social butterfly image refreshed her social media profiles to focus more on family, philanthropy, and business after working with The Content Plug.
The Story
Our client, who has chosen to remain anonymous, already had thousands of followers, a strong network, and invites to some of the most exclusive events in Austin, Texas.
The Goal
The influencer wanted a massive content shift that focused on consistency, quality, and voice, especially on Instagram, while also not spending all of her time glued to her phone.
The Solution
The Content Plug initially created an audit to determine if the influencer’s followers aligned with her target audience. The audit also allowed us to complete a massive account cleanup, highlight best practices, refresh her bio + hashtags, and more.
We then created her strategy, managed her content calendar, attended her many in-person events to capture live content, repurposed her large archive of photos and videos, and much more.
The Success
With new converting content, the full rebrand resulted in:
- 200% increase in weekly content frequency across all channels
- 83% increase in Twitter link clicks
- 120% increase in Instagram impressions
- 66% increase in Instagram Story reach
“From the ‘Gram to the Green 2.0 blew my mind - I took 11 pages of notes!”
“Hi Alexis, just wanted to say thanks for such a great presentation yesterday. It was one of my faves! :)”
“Alexis, your presentation was super helpful! Thanks for sharing your time and expertise!”